Trade Show Training
Trade shows are a unique marketing environment that even the most seasoned sales professional has trouble understanding.
You have three seconds to stop an attendee walking through the aisle, thirty seconds to pre-qualify them, and sixty seconds to sell them on how your product/service can benefit them. According to the Center for Exhibition Industry Research, 91% of attendees say that they get their most useful buying information from a trade show, so your booth staffers must be ready for them. You came to the trade show with the intent to succeed…but did your staff?
Emilie Barta prepares your booth staffers for trade show success!
Emilie will show you tips and tricks for a successful trade show through training programs such as:
- Booth Staff Training: A Complete Primer for a Successful Show
- Booth Etiquette Training: How to Behave Better and Bounce in the Leads
- Exhibitor Training: What You Need to do in Your Booth Now That You Are On Site
- Trade Show Marketing Training: Overcoming Challenges, Selling Prospects, Highlighting Your Products…and Getting Results
- Custom Training Program: Design a program to focus on your team’s weak areas and turn them into strengths!
On-site trade show training is the best way to ensure that your booth staffers are on the same page when it comes to your trade show marketing strategy. Defining the messaging to match this strategy is integral to the success of a trade show because booth staffers tend to focus on their individual goals, rather than the goals of the show. Once the marketing strategy and messaging are in place, booth staffers can concentrate on how to best promote that messaging to the attendees. This creates meaningful first-impressions and introductions at the show, that are quickly cultivated after the show closes. Turn your booth staffers into dedicated messengers focused on ROI!
Contact Emilie today to ensure that your booth staffers have a productive trade show in which the selling process is well on its way to success!
