A Professional Trade Show Presenter is an individual who is hired to give scripted or unscripted presentations or product demonstrations in an exhibitor’s booth at a trade show. The Presenter is the exhibitor’s “Company Spokesperson,” a representative of the company, and oftentimes the first impression of the company. An exhibitor has made a wise selection when the Presenter accurately portrays the “image” of the company, and is mistaken for a company employee.
In addition to the presentations, a Professional Trade Show Presenter may do the following:
- Assist with script preparation or write the script
- Assist with concept development of the presentation
- Assist with presentation stage/area design
- Assist with PowerPoint presentation development or other visual aides
- Gather a crowd before the presentation begins and encourage attendees to come into the booth
- Answer questions after the presentation
- Introduce attendees to appropriate company employees for further information
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